Where Science Meets Sensitivity: Our Serum Philosophy
Ever wondered what goes into making the perfect serum —
especially one for sensitive or acne-prone skin?
At From Negative, we approach serum formulation with
precision, purpose, and people in mind. Our lab isn’t just a space for mixing
ingredients — it’s a space for innovation, testing, and trust.
We don’t chase trends. We chase results — for real
people with real skin concerns.
Why Serums Matter So Much
Serums are the heart of any effective skincare routine.
They’re concentrated, lightweight, and fast-absorbing, designed to
deliver potent ingredients deep into the skin.
But for sensitive skin? The wrong serum can do more harm
than good.
That’s why every From Negative serum is:
- Dermatologist-tested
- Clinically
studied
- Gentle
yet powerful
- 100%
free from fragrance, alcohol, and harsh actives
Our Formulation Process: Step by Step
1. Researching the Root
Causes
Before we formulate, we dive deep into the science behind
skin concerns like:
- Inflammation
& redness
- Acne
flare-ups
- Barrier
damage
- Dehydration
We collaborate with dermatologists and skin scientists to
ensure each ingredient we select has proven benefits — especially for reactive,
redness-prone, and breakout-prone skin.
2. Ingredient Curation:
Science-Backed & Skin-Loving
We handpick dermatologist-approved actives and
calming botanicals known to support skin healing without irritation:
Core Ingredients in Our Serums:
- CICA
(Centella Asiatica) – Reduces inflammation, boosts healing
- Chamomile
Extract – Soothes and calms red or itchy skin
- Niacinamide
– Balances sebum, fades marks, strengthens the barrier
- Hyaluronic
Acid – Deep hydration without heaviness
- Panthenol
(Vitamin B5) – Repairs and softens skin
- Zinc
PCA – Reduces acne-causing bacteria and regulates oil
Every ingredient must be non-comedogenic, low-irritant,
and pH-balanced.
3. Testing for Balance &
Performance
This is where the magic happens — and where we say no to
shortcuts.
Each formula undergoes:
- Stability
testing – Will it stay fresh and effective?
- Patch
testing – Will it cause a reaction on sensitive skin?
- Texture
testing – Is it non-sticky, lightweight, and fast-absorbing?
We tweak and test multiple versions until we find the
perfect balance between efficacy and gentleness.
4. Clean, Cruelty-Free,
and Conscious
We don’t just stop at performance. Every serum is also:
- Free from toxins, parabens, sulfates, alcohol, and synthetic fragrance
- Cruelty-free and vegan-friendly
- Packaged in recyclable materials
- Ethically sourced and transparently labeled
We formulate mindfully — for your skin and the
planet.
Featured: Two of Our Best-Selling Serums
CICA Repair Serum
- Targets
redness, breakouts, and post-acne marks
- Lightweight
gel texture perfect for oily/sensitive skin
- Key
Actives: CICA, Zinc PCA, Niacinamide, Panthenol
Chamomile Barrier Serum
- Soothes
irritation and strengthens the skin barrier
- Great
for dry, stressed, or rosacea-prone skin
- Key
Actives: Chamomile Extract, Ceramides, Hyaluronic Acid
Why It Takes Time — And Why It’s Worth It
Formulating serums isn’t about rushing a trend to market.
It’s about intentional creation. That’s why we:
- Take 6–12
months per formula
- Conduct
3–5 rounds of internal testing
- Involve
community feedback before full-scale launch
Because your skin deserves truth, transparency, and trust
— not marketing fluff.
Questions We Get All the Time
“Why don’t you use
fragrance?”
Because fragrance is the #1 cause of allergic reactions in
skincare. We choose skin health over scent.
“Are your products
tested on animals?”
Never. We are proudly cruelty-free and always will
be.
“Can I layer your
serums with actives?”
Yes — all our serums are formulated to play well with
others. Whether you're using retinol, AHAs, or sunscreens, our products fit
right in.
Behind Every Bottle: Real Skin Stories
“I used to be scared of trying serums. Now, my skin looks
calmer, feels stronger, and finally — no more irritation!”
— Isha, Mumbai
“I trust From Negative because they don’t just slap
ingredients together. Everything feels thoughtful, like it was made for me.”
— Ravi, Bangalore
