Skincare with a Conscience — Built on What Matters Most
At From Negative, we do more than sell skincare.
We’re building a movement toward honest, healing, and inclusive beauty.
Our values aren’t just words on a website — they are the
foundation of every product we formulate, every customer interaction, and every
decision we make.
Let’s take you inside the heart of From Negative.
1. Transparency First —
Because You Deserve to Know Everything
The skincare industry can be confusing. Vague labels. Hidden
ingredients. Inflated claims.
We’re changing that.
Transparency at From Negative means:
- Full
ingredient disclosure — no fine print
- No
hidden toxins, synthetic fragrances, or sensitizers
- Real
results shared through real user stories — not filters or fake reviews
- Honest
pricing — no luxury markup without reason
We believe trust starts with truth — and we’ll never
compromise on that.
Fun Fact: Every
product page lists the full INCI (ingredient) breakdown so you can make
informed choices — even if you’re a skincare beginner.
2. Clean Science —
Formulas That Heal, Not Harm
We don’t do gimmicks. We do science that works,
especially for sensitive, problem-prone, or reactive skin.
Our approach to clean science blends nature and
dermatology — nothing harsh, nothing unnecessary, everything with purpose.
Our Clean Science Promise:
- Dermatologist-tested & clinically researched
- pH-balanced and gentle on the skin barrier
- Free from alcohol, parabens, mineral oil, silicones, and artificial
fragrance
- Cruelty-free and vegan-friendly
- Backed by results — not hype
Why it matters: Many “clean” beauty brands skip the
science. Others overload the formulas with too many actives. We believe in gentle
minimalism — just the right amount of what your skin truly needs.
Products:
- CICA
Serum for calming inflammation and reducing breakouts
- Chamomile
Toner for soothing sensitivity and restoring balance
3. Affordability
Without Compromise
Luxury skincare should never feel out of reach — and healthy
skin should never come with a premium barrier.
From Negative is built on the belief that great skincare
should be accessible to all — without sacrificing formulation quality.
Here’s how we make it happen:
- Direct-to-consumer model = no middlemen, no retail markups
- Eco-conscious packaging = sustainability without inflated costs
- Smart sourcing = top-grade ingredients from verified suppliers
- Community-led R&D = no celebrity ads, just real feedback
Our goal: Clinical results, sensorial textures, and
clean ingredients — at a price you’ll never have to second-guess.
Compare Us: Our
serums deliver dermatology-level results for under ₹1000 — while many
similar products in the market go for double.
Why These Values Matter (Especially in India)
In a market flooded with greenwashing, fear-based marketing,
and celebrity-endorsed confusion, we chose to take the honest road.
We’re here for:
- The
teenager struggling with acne but confused about what’s safe
- The
working parent looking for gentle, affordable skincare
- The
person battling skin sensitivity who just wants products they can trust
These values help us create more than skincare — they create
confidence, clarity, and community.
Hear from Our Community
“Finally, a brand that lists everything clearly — no
guessing games.”
— Megha, Pune
“As someone with eczema-prone skin, their clean science
approach is a blessing.”
— Ananya, Delhi
“Premium textures, great results — and under budget? Yes,
please.”
— Sanjay, Hyderabad
The From Negative Standard: Clean, Clear, Kind
We’re proud to be a brand where:
- What’s on the label is what’s in the bottle
- Every drop is designed to deliver real results
- Skincare is never a luxury — it’s your right
Because you're not just buying a product. You're buying into
a promise:
That we’ll always keep it clean, honest, and human-first.
